Powered by new deli meat slicers in every restaurant, Subway is expanding its popular Subway Series menu with a new category called Deli Heroes, featuring a collection of authentic, deli-style subs.
Representing one the most complex changes the brand has ever made, Subway spent over two years preparing for the debut of freshly sliced meats in its US restaurants. As part of the effort, Subway installed a deli meat slicer in 20,000 Subway restaurants and gifted them to all its US franchisees at a cost of more than $80 million.
The Ultimate Deli Sub
Subway’s culinary team spent over a year crafting classic deli-style sandwiches that also highlight its new slicer. The Titan Turkey and Grand Slam Ham feature 33 percent more meat than traditional subs, and the Beast boasts a half pound of meat. All Deli Heroes come with double cheese, served on Subway’s freshly baked bread with the optimal combination of sauces and vegetables – which Subway slices fresh in restaurants every day.
The lineup of new Deli Heroes includes:
- Titan Turkey (#15): Turkey, double provolone cheese, lettuce, tomatoes, red onions, and mayonnaise. Served on Artisan Italian bread.
- Grand Slam Ham (#99): Ham, double provolone, lettuce, tomatoes, red onions, and mayonnaise. Served on Artisan Italian bread.
- Garlic Roast Beef (#17):Roast Beef, double provolone cheese, lettuce, tomatoes, red onions, and Roasted Garlic Aioli. Served on Artisan Italian bread.
- The Beast (#30): Pepperoni, salami, turkey, ham, roast beef, double provolone cheese, lettuce, tomatoes, red onions, mayonnaise, and MVP Vinaigrette. Served on Artisan Italian bread.
To celebrate the launch, Subway is putting its new slicers to the test by offering up to 1 million free six-inch Deli Heroes at participating restaurants nationwide on Tuesday, July 11, 2023 between 10 a.m. and noon local time. The first 50 fans at each participating location to ask will receive a free 6-inch Deli Heroes sub on the house, with a limit of one per person, while supplies last.
Images via Subway
